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The B2B SaaS Go-To-Market Strategy

Connect. Converse. Convert. Scale up Your SaaS Growth

The CRO & Sales VPs Transformative Strategy to Increase ARR with Every Automated Touchpoint

Engage every prospect, every week, and accelerate your Annual Recurring Revenue beyond expectations.

Two salespeople hosting a live show
the system

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

The Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

framework

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

The Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

the system

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

the system

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

The Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

the system

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

The Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

The salesXchange New Business System

The B2B Go-To-Market strategy for SaaS and technology to increase annual recurring revenue.

Inbound

Decades of experience tells us that prospects want to self-serve, self-educate and work out their own ROI before speaking to a salesperson.  Our structure gives B2B buyers what they want, without demand gen, ABM or pay-per-click. 

hate filling forms
CEO self serving ROI
planned strategy gantt
gantt graphic

Outbound

No telesales required!  Outbound needs to be repetitive, quickly digestable and enticing to B2Bs looking for your type of SaaS platform.  There is no other outbound strategy like ours.

Engagement

Buyers will engage when they're ready, which means you've got to be available when they start looking.  We help you deliver a weekly live stream, hosted by your SaaS team, converted to podcasts means you're always ready, everywhere, all the time!

help business learn
live stream technology

Inbound

Decades of experience tells us that prospects want to self-serve, self-educate and work out their own ROI before speaking to a salesperson.  Our structure gives B2B buyers what they want, without demand gen, ABM or pay-per-click. 

hate filling forms
CEO self serving ROI

Outbound

No telesales required!  Outbound needs to be repetitive, quickly digestable and enticing to B2Bs looking for your type of SaaS platform.  There is no other outbound strategy like ours.

planned strategy gantt
gantt graphic

Engagement

Buyers will engage when they're ready, which means you've got to be available when they start looking.  We help you deliver a weekly live stream, hosted by your SaaS team, converted to podcasts means you're always ready, everywhere, all the time!

help business learn
live stream technology

Inbound

Decades of experience tells us that prospects want to self-serve, self-educate and work out their own ROI before speaking to a salesperson.  Our structure gives B2B buyers what they want, without demand gen, ABM or pay-per-click. 

hate filling forms
CEO self serving ROI

Outbound

No telesales required!  Outbound needs to be repetitive, quickly digestable and enticing to B2Bs looking for your type of SaaS platform.  There is no other outbound strategy like ours.

planned strategy gantt
gantt graphic

Engagement

Buyers will engage when they're ready, which means you've got to be available when they start looking.  We help you deliver a weekly live stream, hosted by your SaaS team, converted to podcasts means you're always ready, everywhere, all the time!

help business learn
live stream technology
HOW MANY PROSPECTS DO WANT?

100+ Each Week?

Find & connect with 1%-15% of your total market who start their buying journey every week.

A PERFECT OPPORTUNITY

Be The Innovator

Overshadow your competitors and change your exposure strategy before they do!

EXPLODE YOUR 1:1 SALES RATIO

Sell One to Many

Reach beyond the restrictions of one-to-one selling using BDRs and telesales.

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Connecting with New Prospects - Every Week

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man smiling at camera
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business salesmen
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Three women in bright office meeting
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1-Click to Live Stream!

Engage with your prospects anywhere in the world or on catch up!

Rodecaster Pro Podcast console

Convert to Podcast

Convert every live show to a podcast and reach even more prospects!

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Invite Your Total Addressable Market...

...without demanding their email addresses, and those starting their buying journey will turn up!

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Put on a show they won't forget

Your prospects and customers want to get to know you before they will buy from you.  They want to see interviews, demos, product launches and every possible insight about you and your people.

Frequently Asked Questions

Why Change From Typical Digital Marketing

Since 2014, marketers have been told that demand generation and form filling does not work for 97% B2Bs.  Now, according to Demandbase, it's 100% of B2B buyers hate filling out forms.

Gartner, Forrester and Mckinsey all agree; B2B buyers want to self-serve, self-educate and establish their own ROI before speaking to a salesperson.  Your job is to deliver what they want.

What Results Can My Business Achieve

Expect anywhere from 50 to 250+ viewers/listeners per week, depending on the size of your chosen maket.  Compare this to the success rate using BDRs and telesales of 300-1 calls, finding one intersted buyer.  

Combine these results with making your content available without forms and your online platform enabling B2Bs to place order or buy online, (but I'm not talking ecommerce) without needing to speak to a salesperson! 

How Much Will It Cost to Change

First you need to be 100% aware of what you're currently spending on a digital strategy that does not work, that's all the SaaS, all the PPC and all the salaries.  Once you have all the rows from your budget projects and P&L, you can then compare against this strategy.

It will cost significantly less than you are spending at present, however, bear in mind, it could also involve reducing certain human resource costs, SaaS costs and advertising costs.  It all depends on the success rates you are currently achieving.

We are changing and challenging the current staus quo with our strategies and can give you an accurate illustration after a short phone call.

There is a greate deal of information on this website to help you visualise the changes in working practices required to flip your profitability.     

The UKs Leading Live Streaming Experts for B2B SaaS Growth

We offer a complete service package including an ROI comparison. Consultancy, training, workshops and ongoing support is also available.

Link to our Go Live Page & Connect @ Scale