B2B Consultant: Summary
In this short video, I briefly touch on my experience as a business owner and as a marketing-related B2B consultant, discussing the challenges businesses face in the marketing landscape and how they can generate more income. My view is that traditional sales and B2B didigal marketing strategies are no longer effective, as decision-makers no longer want to engage with salespeople.
The key to success is adjusting business ratios upwards, focusing on exposure and managing overheads. I believe engaging with the 60% of prospects that businesses don't know about, can be achieved through exposure and content creation. Targeting the right segments and personas with the right content at the right time.
With some significant expertise in selling technology face-to-face and attracting revenue through online channels, My B2B consultancy, salesXchange, offers customised end-to-end strategies for new business development, particularly for the B2B SaaS and Technology sectors, providing a methodical and detail-oriented approach to help those types of businesses succeed.
If you're reading this, you're on the website already. Once you've watched the video, please explore the content as my intention is to provide you with as much information as possible to enable you to execute these strategies yourself should you choose to. Naturally as I consider myself one of the most exciting and progresive B2B Consultants online, especially as I have developed the new approach to to B2B marketing; B2B Digital Selling strategy, expressly for B2Bs to generate more new business at the least cost possible.
Marketing Consultant for Enterprise
Having founded three tech startups over a twenty-five year period and selling direct, I fully understand the problems and pitfalls you will have encountered from sales to support and all the personal issues familes have to deal with as well as running a business. From SEMs to Enterprise the issues are no different, whether fmily or new business sales.
Initially my transition from founder and managing ditrector to working as a B2B Consultant was because I enjoyed the creative side of things, from the challenge of seeking out new business, to communicating at scale. But I also felt there was something not quite right, or that I had missed something when it came to repetition of new business. As you'll know, especially being in sales, you're only as good as your last month and everyone wanted access to the golden goose that kept laying the golden eggs! This led to developing different digital marketing tactics to ensure success.
My quest led me down a path that devoured marketing SaaS and eventually realised it was a waste of time, effort, and money for those in B2B who invested in it.
salesXchange and digital selling, which is the keyword used to describe this approach, is the ultimate anti-marketing strategy if there ever was one. I hope you'll take the time to explore this website and if you need me to help, please don't hesitate to call (and for SEO purposes), because I am the ideal B2B consultant for SaaS and Services businesses
B2B Consultant Key takeaways:
- Traditional sales and marketing strategies are no longer effective.
- Exposure and content creation are crucial for engaging with unknown prospects.
- Targeting the right segments and personas with the right content is essential.
- salesXchange offers customized end-to-end strategies for businesses.
Conclusion:
salesXchange helps businesses succeed by focusing on exposure, content creation, and targeting the right audiences. With a wealth of experience and a track record of success, they offer the expertise needed to take businesses to the next level. Reach out to salesXchange to start a conversation and discover how they can help your business grow.
Take a look at the full explanation under the menu heading above called The System. If by the end of that page, you're convinced, then let's have a chat about where your business is today and what the possibilities could be for the future, providing professional services as a B2B Consultant.
Go to our Digital Selling pages to see how you can change the way you work and scale up your business.
How to Master B2B Growth through Digital Selling
Learn what to do next when it comes to writing more business. Don't forget to pass it on!
The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.
Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools. Contact: 0800 970 9751 or email
