Introduction
In this article, we give an insight into some of the factors to be considered when filming. Getting this right can only have an impact on how people perceive your business, how it increases customer engagement, and how video ultimately increases B2B sales.
Table of Contents
- Where to Film
- Using Props
- Lighting
- Green Screen
- Backdrops
- People Shots
- B Roll
- Mist & Fog
- Workflow Backup
- Getting Started with Video
- “Action” Now Start Filming
- FAQs
- Concslusion
1. Where to Film
Whether you film in your own office or hire out a plush office in Mayfair or a specialist studio, the bottom line is that you're able to create whatever impression you want to with a bit of imagination and creativity.
2. Using Props
If you are going to hire an office, it will pay dividends to make sure you have as many props as you can think of, especially if you want the location to genuinely look like your office.
3. Lighting
How you use lighting is important because you want your viewers to like what you do. Part of the lighting setup is knowing when to use reflectors, diffusers, scrims, or black disks or sheets to stop reflections and deliver the best looking experience for your customers.
4. Green Screen
Using a green screen can be a lot of fun and can increase engagement and sales without breaking the bank. With the right software, you can change backgrounds and create an engaging experience for your viewers. Take a look at our New Flash live streams broadcast. We're using a green screen and Blackmagic Design Ultimatte technology, the same as used by Fox and Sky News enabling us to use multiple layered graphics in front of the presenter and behind.
5. Backdrops
Backdrops are simple to get a hold of and can be used for filming or taking photographs, especially headshots or product shots. It is a matter of preference to go with fabric or paper, but it does depend on whet you're trying to achieve. If its a professional shoot, say a CEO, then it's a choice between a hotel type setting, an abstract background or a green screen .
6. People Shots
Using people shots always makes the video or film more personable and friendly. Incorporating happy, smiling people can only be a good thing.
7. B Roll
A Roll being the primary content, therefore B Roll is secondary of supplemental content. This is used when you want or need to cut away with an edit or you want to show an illustration of what your presenter is talking about. With the explosion of AI, this brings a whole new dimension to B Roll. When editing, it is now possible to create AI generated B Roll from a simple text prompt. It is even possible to extend a clip with your person/talent.
8. Mist & Fog
Mist and fog can be used to create a moody and interesting ambiance in your film. This can show a bit of artistic flair within your video production. A small fog/mist unit only costs about £100, it's a bit like a vape unit, but its worth it - you can also buy aerosol cans to do the same job, but don't over do it :)
9. Workflow Backup
During the process, most creators use either Adobe Premiere Pro or Blackmagic's Da Vinci Resolve. Both these platforms offer remote working and editing to help with workflow. If you're planning to 'drive' this inhouse, just make sure your data is backed up on a RAID drive, so it backed up often and keep multiple copies in different locations, preferably in the cloud.
10. Getting Started with Video
Whilst we talk lot about live streaming on this website, one of the most interesting things about video camera equipment is how versatile the technology is today. Most DSLR cameras shooty still. video and can be used for live streaming too. I've mentioned before, you could use an iPhone as there are some really good systems available such as the Tilta Khronos which has just come out for iPhone. That said, it's best to start gradually and, as you move forward with video production, you'll likely find a style you like and build on it. Visit our page regarding Video for B2B.
11. “Action” Now Start Filming
With the right approach and techniques, you can create engaging and effective videos for your business that will work for you 24/7, helping you connect with your targeted total addressable market (TAM), increase engagement and naturally increase sales and profitability.
FAQs
Q: What factors should I consider when filming videos for my business?
A: Some key factors to consider include low cost DSLR cameras, location, props, lighting, green screen, backdrops, people shots, B Roll, mist and fog, and workflow backup.
Q: How can video production impact customer engagement and B2B sales?
A: High-quality, engaging videos can capture the attention of your target audience, build trust, and create a connection, leading to increased customer engagement and B2B sales. 30 seconds of video equated to hundreds if not thousands of words.
Q: What is the purpose of using a green screen in video production?
A: A green screen allows you to easily change the background of your video, enabling you to create different settings and environments without having to physically change locations. And with some creativity you can make a small office look like a televisoin studio.
Q: Why is proper workflow backup important in video production?
A: Workflow backup ensures that your valuable video data is protected and preserved, minimizing the risk of data loss and enabling smooth, efficient video production processes.
Conclusion
In conclusion, creating high-quality and engaging videos for your business is an essential aspect of increasing customer engagement and B2B sales. By considering factors such as location, props, lighting, green screen, backdrops, people shots, B Roll, mist and fog!, and ensuring proper workflow backup, you can produce videos that resonate with your target audience. As you continue to explore different styles and techniques, you'll be able to develop a unique approach to video production and Digital Selling that truly represents your brand and connects with your customers, leading to increased growth and success for your business.
If and when you need help, just get in touch, we're very happy to help.
Go to our Digital Selling pages to see how you can change the way you work and scale up your business.
The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.
Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools. Contact: 0800 970 9751 or email
